leadership lowdown

fastcompany: 5 Ways To Thrive During Marketing’s Seismic Shift...

Wed, 03 Apr 2013 22:39:16 -0400

5 Ways To Thrive During Marketing’s Seismic Shift To Mobile

During SXSW, major brands convened to discuss how to move forward with mobile. Urban Airship’s Scott Kveton outlines the key trends and strategies that emerged and provides examples of brands adding value via mobile.

What is increasingly clear is that mobile will confound the cookie-cutter campaign creator, bother the bulk emailer, and annoy broad-audience advertisers. Brands that rely on traditional, one-way mass media must completely re-engineer their approach for mobile, because when customers perceive marketing as an interruption, they take immediate action to tune you out.

Find your value in your customers’ lives.

Engage each customer in the key moments of their day.

Deliver value based on location.

Allow customers to personalize their experience to gain relevance.

Don’t sell to your customers: entertain, engage, and delight them.

Read more here.

How fast can you read? There are questions at the end so don’t...

Mon, 21 May 2012 21:33:51 -0400

How fast can you read? There are questions at the end so don’t read too fast! gjmueller

How Women Can Get Ahead: Advice From Female CEOs

Fri, 18 May 2012 21:45:40 -0400

How Women Can Get Ahead: Advice From Female CEOs: “CEOs say, pursue new skills relentlessly....

Social Networks for Academics Proliferate, Despite Some Doubts

Mon, 07 May 2012 13:24:47 -0400

Social Networks for Academics Proliferate, Despite Some Doubts: The past five years have seen a...

gjmueller: You can now import your PowerPoint slides into...

Mon, 07 May 2012 13:24:41 -0400

gjmueller:

You can now import your PowerPoint slides into Prezi, hurray!

Prezi is pretty cool…

"Who had deceived thee so often as thyself?"

Thu, 03 May 2012 20:52:02 -0400

““Who had deceived thee so often as thyself?” - Benjamin...

Eric Ries is the subject of the first video for Fast Company’s...

Thu, 03 May 2012 20:26:45 -0400

Eric Ries is the subject of the first video for Fast Company’s new series: The Pivot. He’s the man who made the term “pivot” part of the business vernacular. He realized that some of the most iconic companies of our time—Twitter, YouTube, Groupon—had abruptly changed course before they achieved success. Watch the video->

Startup CEOs Crave Venture Capital, Not Crowdsourcing

Wed, 02 May 2012 10:01:38 -0400

Startup CEOs Crave Venture Capital, Not Crowdsourcing: “According to a recent update to a 2010...

Pebble Killed It On Kickstarter. Now What?

Tue, 01 May 2012 10:05:44 -0400

Pebble Killed It On Kickstarter. Now What?: Pebble Technology’s smartwatch, which talks to...

Kickstarter Advice From the Guy Whose E-Paper Watch raised $7.1M

Mon, 30 Apr 2012 22:45:34 -0400

Kickstarter Advice From the Guy Whose E-Paper Watch raised $7.1M: “We had everything laid...

Don't let your blind side banish your dream...

Sun, 29 Apr 2012 20:27:27 -0400

Don't let your blind side banish your dream...

"Vulnerability is the birth place of innovation, creativity, and change."

Sat, 28 Apr 2012 12:50:32 -0400

“Vulnerability is the birth place of innovation, creativity, and change.” -...

"In the world of collaborative consumption, people are investing in meaning.” - Rachel Botsman"

Sat, 21 Apr 2012 22:44:26 -0400

““In the world of collaborative consumption, people are investing in meaning.” - Rachel...

Shawn Achor: The happy secret to better work (TEDx)

Sat, 21 Apr 2012 22:13:21 -0400

Shawn Achor: The happy secret to better work (TEDx): Shawn Achor is the CEO of Good Think Inc.,...

Where your tax dollars go: You can see their full assorted...

Thu, 19 Apr 2012 22:03:48 -0400

How state level spends money

How federal level spends money

Where your tax dollars go:

You can see their full assorted library here, but the charts below offer a useful primer of how our tax dollars are actually divvied up at the state and federal level.

Note that states spend, on average, about as much on transportation as they do on prisons — about 5 percent. Public assistance for the poor, meanwhile, makes up about 1 percent of state budgets if you don’t include Medicaid.

A full 60 percent of the federal budget goes to national defense and the the big social insurance programs — Medicare, Medicaid, Social Security and the Children’s Health Insurance Program.

gjmueller:

5 Things Great Mentors Do: Your employees can achieve greater things with your help than they can alone--if you give them a chance.

Thu, 19 Apr 2012 22:00:00 -0400

5 Things Great Mentors Do: Your employees can achieve greater things with your help than they can alone--if you give them a chance.

A billion dollars is a lot to pay for a tiny start-up with no...

Wed, 18 Apr 2012 23:21:43 -0400

A billion dollars is a lot to pay for a tiny start-up with no revenue. But Facebook’s acquisition of Instagram could turn out well. theeconomist

smarterplanet: Stanford Professors Launch Online University...

Wed, 18 Apr 2012 23:20:00 -0400

smarterplanet:

Stanford Professors Launch Online University Coursera - Liz Gannes - News - AllThingsD

There seems to be something in the water at Stanford University that’s making faculty members leave their more-than-perfectly-good jobs and go teach online.

Stanford computer science professors Daphne Koller and Andrew Ng are on leave to launchCoursera, which will offer university classes for free online, in partnership with top schools.

Mountain View, Calif.-based Coursera is backed with $16 million in funding led by John Doerr at Kleiner Perkins and Scott Sandell at NEA. It has no immediate plans to charge for courses or to make money in other ways.

Compared to Udacity, a similar start-up from former Stanford professor Sebastian Thrunthat’s creating its own classes, Coursera helps support its university partners in creating their own courses, which are listed under each school’s brand.

Some might doubt that universities would want to share their prized content for free online with a start-up, but Coursera has already signed up Princeton, Stanford, the University of Michigan and the University of Pennsylvania as partners, with a set of classes launching April 23.

"They who can give up essential liberty to obtain a little temporary safety, deserve neither liberty..."

Sat, 14 Apr 2012 12:29:04 -0400

“They who can give up essential liberty to obtain a little temporary safety, deserve neither...

Apple Delays, Hackers Play

Fri, 13 Apr 2012 23:45:09 -0400

Apple Delays, Hackers Play