Kickstarter Advice From the Guy Whose E-Paper Watch raised $7.1M

“We had everything laid out—the design, the costs, the team, a manufacturer lined up in Asia—and then we tried to raise money. And nope: No money. Okay, what the hell are we going to do?” Migicovsky recalls. “The VC thing wasn’t really working out for cash, so we were like, ‘Let’s just take it to consumers.’”

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  1. eeehutton posted this