5 Ways To Thrive During Marketing’s Seismic Shift To Mobile
During SXSW, major brands convened to discuss how to move forward with mobile. Urban Airship’s Scott Kveton outlines the key trends and strategies that emerged and provides examples of brands adding value via mobile.
What is increasingly clear is that mobile will confound the cookie-cutter campaign creator, bother the bulk emailer, and annoy broad-audience advertisers. Brands that rely on traditional, one-way mass media must completely re-engineer their approach for mobile, because when customers perceive marketing as an interruption, they take immediate action to tune you out.
- Find your value in your customers’ lives.
- Engage each customer in the key moments of their day.
- Deliver value based on location.
- Allow customers to personalize their experience to gain relevance.
- Don’t sell to your customers: entertain, engage, and delight them.
Read more here.
How fast can you read? There are questions at the end so don’t read too fast! gjmueller
How Women Can Get Ahead: Advice From Female CEOs -
“CEOs say, pursue new skills relentlessly. Change jobs after you’ve mastered the current one. Be willing to tack sideways on the career track, or even backward, to pick up key expertise or command a business unit.”
Social Networks for Academics Proliferate, Despite Some Doubts -
The past five years have seen a proliferation of sites like Academia.edu, which, with 1.2 million registered users, is one of the heavyweights in the field.
The free sites, which also include Mendeley.com, ResearchGate.net, Zotero.org, and a number of discipline-specific platforms, typically offer users a way to organize their research, create personal profiles, and search for people with similar scholarly interests.
While the number of faculty-networking sites is growing, and their registered-user figures soar into the millions, their impact on higher education is less clear.
You can now import your PowerPoint slides into Prezi, hurray!
Prezi is pretty cool…
Who had deceived thee so often as thyself? —
Eric Ries is the subject of the first video for Fast Company’s new series: The Pivot. He’s the man who made the term “pivot” part of the business vernacular. He realized that some of the most iconic companies of our time—Twitter, YouTube, Groupon—had abruptly changed course before they achieved success. Watch the video->
Startup CEOs Crave Venture Capital, Not Crowdsourcing -
“According to a recent update to a 2010 study from national law firm Dorsey & Whitney that polled more than 300 startup CEOs about their funding plans… the CEOs were strongly in favor of getting funding from investors with whom they have an established relationship, which isn’t part of the crowdsourcing approach.”
Pebble Killed It On Kickstarter. Now What? -
Pebble Technology’s smartwatch, which talks to your phone and takes iPhone apps, smashed every funding record on Kickstarter. Can the company hack its “overnight” success? Eric Migicovsky, the man behind the phenomenon, explains how he will try.
Kickstarter Advice From the Guy Whose E-Paper Watch raised $7.1M -
“We had everything laid out—the design, the costs, the team, a manufacturer lined up in Asia—and then we tried to raise money. And nope: No money. Okay, what the hell are we going to do?” Migicovsky recalls. “The VC thing wasn’t really working out for cash, so we were like, ‘Let’s just take it to consumers.’”