Sure, free food isn’t as valuable as health insurance but what and how your company uses perks can still make a big difference.
While the components of a great job—support, challenge, autonomy—are hard to quantify, everyone understands free snacks in the pantry.
So perks become proxies for other upsides. They also tap into the psychology of gifts. While it seems crazy that doctors would be influenced to write prescriptions by free pens, they were (before an industry code ended the practice).
Likewise, freebies at work are loved beyond their actual dollar value. They invite reciprocity. Or, to put a more positive spin on it, “Maybe it’s just recognition,” says Danielle Saladino-Evans, who works in corporate communications at Fingerpaint, a marketing and communications firm, and is part of the committee that decides her company’s perks. “You’re working hard today. Go have something on us.”
If you’re figuring out what perks to offer, here’s how to get the most bang for your buck.
If your motto is no new friends, it’s time to challenge yourself and get out of your comfort zone. The payoff will be worth it.
We all seem to gravitate toward our comfort zones from time to time, and one of the easiest ways to stay there is to spend time with people who are just like us.
These people agree with us, think like us, and have a similar viewpoint on issues. But while this may seem to make our lives easier, there is also a downside.
Only spending time with people like us prevents us from growing, and even though we may be less comfortable hanging around people who are different from us, doing so also helps us to expand in crucial areas.
Here are five benefits of spending time with people who are different from us:
5 excellent reasons to spend time with those who challenge your thinking.
The only thing more powerful than money is knowledge.
What do you think?
If you work with people whom you want to earn the respect of — daily — you will never, ever go wrong.
Ramsey Musallam, a high school chemistry teacher from the San Francisco Bay Area, has been creatively using digital tools in his classroom for several years as a way to drive students to deeper inquiry. In a recent TED talk, Musallam says that a teacher’s strongest tool — the force that draws students deeper into learning — is piquing students’ curiosity. In his classroom, Musallam follows three rules: curiosity comes first, embrace the mess, and reflect and revise.
Are you a disseminator of content or a cultivator of curiosity?
5 Ways To Thrive During Marketing’s Seismic Shift To Mobile
During SXSW, major brands convened to discuss how to move forward with mobile. Urban Airship’s Scott Kveton outlines the key trends and strategies that emerged and provides examples of brands adding value via mobile.
What is increasingly clear is that mobile will confound the cookie-cutter campaign creator, bother the bulk emailer, and annoy broad-audience advertisers. Brands that rely on traditional, one-way mass media must completely re-engineer their approach for mobile, because when customers perceive marketing as an interruption, they take immediate action to tune you out.
- Find your value in your customers’ lives.
- Engage each customer in the key moments of their day.
- Deliver value based on location.
- Allow customers to personalize their experience to gain relevance.
- Don’t sell to your customers: entertain, engage, and delight them.
"CEOs say, pursue new skills relentlessly. Change jobs after you’ve mastered the current one. Be willing to tack sideways on the career track, or even backward, to pick up key expertise or command a business unit."
The past five years have seen a proliferation of sites like Academia.edu, which, with 1.2 million registered users, is one of the heavyweights in the field.
The free sites, which also include Mendeley.com, ResearchGate.net, Zotero.org, and a number of discipline-specific platforms, typically offer users a way to organize their research, create personal profiles, and search for people with similar scholarly interests.
While the number of faculty-networking sites is growing, and their registered-user figures soar into the millions, their impact on higher education is less clear.